Monday, April 18, 2016

Trieste is back in Fashion

And I am celebrating with a big glass of Prosecco (don't tell the guys up in the Carso. They have it in for the Prosecco folks for their marketing maneuvering in their turfoir...)

See, I wasn't finding it easy to write about it, but now that things may be changing for the better, I can finally tell you. 

Trieste lost its mojo

Clues were everywhere: stores that had been here Forever closed down (Godina, Marchi Gomma), even the city's largest supermarket chain (the Super COOP), and for many Triestini the only BANK they trusted, just closed one day, without telling anyone. We all read about it in the PICCOLO, which, this time, was telling the absolute truth. They filed for bankruptcy, customers with money in the bank would receive a letter with information on when, if, and how much they would get back at some distant point in the future. 

That happened. And as if that weren't DEVASTATING ENOUGH...

The CLINCHER: 

ASSICURAZIONI GENERALI, the APPLE of TRIESTE'S EYE, every Triestino kid's ULTIMATE EMPLOYMENT DREAM (for kids who did their homework anyway) CHANGED ITS MIND. 

"Yes. Trieste, you are cute and all, but we have been together since the 1800's, and, well, that's like, you know, a long time. I know you have the great view, but I am thinking of sowing my wild (well maybe that is exaggerating a bit, I admit) insurance oats inland. I am moving to Milan, and I am taking the whole COMMUNICATIONS department with me! Hmmph!" 

And with that, sadly, Trieste began a fast and painful fall straight off the map. Even the train from Venice to Trieste started going slower and slower as if to say "Are you SURE?!"

FLASH FORWARD TO TODAY: TWO PIECES OF NEWS. 

1. NEW GROUP CEO SAYS GENERALI AND TRIESTE OFFICIALLY IN LIKE AGAIN AFTER MILD FALLOUT. Communications Department still has to go (35/43 said no and will stay in Trieste, can we call that a Victory for Trieste as well?) Other departments assured they can stay in Trieste. Group CEO will also have an office in the City. The lights on the first floor of Via Macchiavelli officially turned back ON.

2. STECKLEY GETS EMAIL FOR AN INTERVIEW WITH CBS TRAVEL EDITOR PETER GREENBERG ON HIS WEEKLY WORLDWIDE RADIO SHOW BROADCASTING FROM TRIESTE. 

Both of which mean one thing. 

It is time to blog Trieste again. We have to help her straighten up, put on her pearls, finger fluff her bobbed hair, smooth down her flapper dress, and enter the room like she OWNS. 

It is about GD time!! 

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