Americans believe:
I will make MORE MONEY NEXT YEAR. I can spend NOW.
Italians believe:
I may NEVER MAKE MONEY AGAIN. I'd better save today.
American banks and Italian banks also think differently, especially when it comes to credit. American banks love to give it. Italians do not. The average American has a walletful of cards to choose from. Italians, not so much. Banks stateside and here on the old continent differ on Customer Experience as well (Disclaimer: the thoughts, opinions and declarations of this blog are purely personal and not meant to reflect the thoughts, ideas and/or opinions of all ex-pats living in Trieste, although they often do...) Americans care about it, Italians don't.
I was in my large, unfriendly Italian bank a few weeks ago gathering information on my very expensive credit card (1) and debit card (1) to make sure I could use them internationally and find out how much they would hose me for getting cash abroad.
Here is why I hate my bank (and the hospital and schools and public offices and basically all other Italian Institutions): NO RECEPTION DESK. You walk in and it's like entering a wild jungle. No clue where to go, who to talk to, everyone is pretending they're busy.
The only thing I understand at my bank is what the ATM does.
Finally, a lady came out of one of those private, off-limits offices peppered around the perifery and I walked in (I am probably not supposed to but there are no signs telling me what to do and I pounce on the opaque). I asked the kind (and obviously important) person who I should talk to. Oddly, he said HE was the one (miracle!). He was even nice. Most people who work in these places are, once you get their attention, and that is the hardest part. He printed up all of the information I requested. When he felt like he had satisfied my every banking desire, he changed the subject and raised his tone of voice to communicate EXCITEMENT about a NOVITA'!
Actually, he was required to get my signature on an18-thousand-page document explaining the change in conditions on my credit card. This was pre-empted with a sales pitch:
"STARTING NOW, YOU CAN ROLL OVER YOUR BALANCE ON YOUR CREDIT CARD AND PAY IT OFF IN 3, 6, OR 12 MONTHS WITH A LITTLE BIT OF INTEREST!!!"
Excuse me? This is the news? Isn't that why we call them CREDIT cards?*
So, let me get this straight. The ONLY advantage of my having a credit card up to now was that I could wait a month to pay rather than have my purchases (which I can afford because I don't spend money) come out of my account immediately with my debit card?
And I am paying 40+ euros per year for that?!
This bank (all Italian banks) is on the brink of collapse. I think about how much I pay in fees (started out as a free account but that change was another 18-page document to sign) for my account and products that are redundant. And to make things worse, I have to practically break into someone's office to get anyone's attention!
But I get like this every time I come back from the States. Forgive me.
I went back to Wisconsin last week. What struck me was this: it didn't matter where I went-- people were Deeply Concerned about my finding everything I wanted to find. It was a little much at times, but, I also had the feeling that even my lamest whim would be treated with Absolute Urgency.
My mom's bank is comfortable and inviting like a friend's living room. It has puffy chairs for when you have to wait (but you never do) and a machine with free (and good) coffee.
I mean, is it really so hard? Note to Big Unfriendly Italian Bank on the Brink of Collapse: let's work on our communication skills, shall we? And while we are at it, let's sharpen our long-term vision rather than short-term gain.
I am taking my business online, I decided, once I pay the fees to close my bank account (yes, it costs you money to close!!). The service is basically the same, but at least the webpage gives you clear and transparent information.
So there!!
*I pay my balance off every month because I learned good credit card habits when I worked at Bank One in the credit card department in college (my worst nightmares include a headset and a ringing phone that I have to answer like this: "Bankcard Customer Service, This is Karoline. Bankcard Customer Service, this is Karoline..."). Want a cure for the shopaholic blues? Work with credit cards.
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